About

I am an enterprising professional with successful history of P&L leadership and 22+ years of career distinguished by sustained accomplishments. Driving business excellence with core competencies in strategic sales and marketing, taking full responsibility of business operations and creating new business opportunities across the MEA region. With core competencies in start-up establishment and management, instituting turnaround initiative as well as driving shareholder value and growth through effective channel partnership and optimizing distribution network.

My leadership has been foundational in multiple start-ups, entrepreneurial, and expansion environments, each time results were far more than stated predictions. What deserves to be highlighted is that I have been instrumental in surpassing Multi Million Turonover by establishing offices and teams in the UAE, Iraq and the Gulf Region as well as successfully launching Apple Stores and Retail outlets across Iraq. I am a business visionary known for delivering and sustaining revenue growth, developing sales and marketing strategy, introducing new brands, creating lean teams and establishing creative strategies for optimizing operations as well as business-expansion.

I have successfully established the Mobility Division of Almasa for Apple Brand distribution across the GCC, Levant and Iraq. I am recognized for authoring forward-thinking revenue generating strategic plans and expanding company’s footprint and achieving a record multi-million dollars growth in sales and profit. What sets me apart is that I am a leader who deftly meets profit and growth challenges, leveraging entrepreneurial drive and market acumen for success in new ventures.

Hands-on experience of working in key proactive management roles, exemplifying the company culture and commitment to integrity and code of ethics whilst driving long and short range strategic objectives and priorities

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