Trained as an Aviation Engineer, Diaa Nasser established Union Logistics in Dubai Airport Freezone in 2007 with a single warehouse and 12 employees. Today the company has a strength of 90 strong with three warehousing facilities and International operations in Hong Kong with two fully functional warehouses. The core business of the company is Freight Forwarding of Mobile Phones, Consumer Electronics, and IT products.

The company was a pioneer in starting operations in HK at the time of boom in mobile phone trade. They had also initiated collection of payments on customer behalf, a first in the Industry.

According to Diaa, because the Mobile Trading is shrinking, affecting the Logistics Companies, it is time to diversify. VAS and Supply Chain plus 3PL solutions should be looked at. Union Logistics is also moving into new markets such as the USA & Africa. The turbulence in regional markets such as Iraq has created ripples in the trade and it’s important to look towards new territories.

For Mobile brands, Diaa says that Apple and Samsung would dominate the market with a revolving number 3, for the time being, its Xiomi. Traders have started to experiment with Tier 3 and even making their own brands as an alternative and it’s paying off.

His message to Mobile Traders is to diversify as soon as possible as their current business model is not sustainable at all and to keep overheads to minimal.