FUTURE READY: THE 5 STEPS TO PERSONAL BRANDING — STEP 3

3. FLESH OUT SOCIAL MEDIA PROFILES

We live in the Middle East which is truly a perfect amalgamation of cultures. A bouquet of ideas and thoughts perfectly in sync as we all know that this region for expatriates is transitory and everyone brings forth their best.

As we have a great mix of nationalities in the middle east from the Sub Continent, Levant, and Africa, your target audience can be universal but also consider addressing the “Target Group” in your own countries. The local nationals should have a general focus and then a target content for the young and vibrant generation.

With the correct Intent of serving the Professionals here are some key tips for creating a good Social Media Profile:

A. Choose a good Profile Photo preferably a Head Shot.

B. Have a Clear Definition of your offering.

C. Provide complete information, don’t leave your audience guessing.

D. There must be a landing page with the details of products and services.

E. You must be regular in posting your blogs and posts.

F. The idea must stand out and has to be unique.

Choose the right channel to broadcast your message. You might like posting on Facebook but your audience is on LinkedIn. Research well before you get on.

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